Marketing Strategy in Collecting Funds for Student Deposits Products (SIMPEL) at Panin Bank Medan

Abstract

This study aims to find out what the Student Savings product (SimPel) is and how is the Marketing Strategy in Raising Student Savings Product Funds (SimPel) at Panin Bank Medan. And practically as advice, information and reference for PT Panin Bank Medan in increasing the collection of Student Savings products (SimPel). The research method in this final project study is descriptive. The primary data source in this study is the General Section of KCU Panin Bank Medan. Secondary data sources are documents that support the marketing strategy in collecting student savings product funds. The collection of this data using interview and documentation methods. This research uses qualitative analysis techniques and deductive thinking. The results of this study indicate that the Marketing Strategy in Collecting Student Savings Product Funds (SimPel) at Panin Bank Medan is said to be effective. The strategy used is the pick-up strategy, exhibitions or events, available websites. As for the obstacles that researchers got while doing this research and what are the solutions that can be done to overcome them.